Client Skipper & Scout Kids Clothing Store, Vail, Colorado
Role Creative Director
Project Identity, Hang Tags, Stickers, Advertising, Signage
Challenge Create an identity for a brand new retail store in the coveted Vail Village, at the base of Vail, Colorado's ski resort. Reflect the tagline, 'From the sea to the mountains' - all things cool for preppy, outdoor kids, ages new to 14.